Tools, systems, and insights for brand designers.

DesignGuide° is a platform built for brand designers who work for themselves – not those trying to build an agency or scale a team, but the ones who want to do good work, on their own terms, without burning out.

Everything here is designed to make the practical side of running a design practice a little easier: finding better tools, building smarter systems, and thinking more clearly about how you spend your time and energy.

Knowledge should always be free. Implementation is what you pay for.

We believe in the hybrid approach – that digital and analogue tools can coexist, and that talking openly about process benefits everyone. There's no one right way to run a design practice, but there are better tools, clearer systems, and smarter ways to work.

DesignGuide° is a passion project built and run by Liv Strawbridge, a full-stack designer from Aotearoa New Zealand with 15+ years in the industry.