I want to process as little personal information as possible when you use this website.
Using this privacy-friendly website analytics software, your IP address is only briefly processed, and I (running this website) have no way of identifying you.
As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics' website.
The purpose of me using this software is to understand my website traffic in the most privacy-friendly way possible so that I can continually improve this website and business.
The lawful basis as per the GDPR is "Article 6(1)(f); where my legitimate interests are to improve my website and business continually."
As per the explanation, no personal data is stored over time.