Privacy Policy

Fathom Analytics

We want to process as little personal information as possible when you use our website. That's why we've chosen Fathom Analytics for our website analytics, which doesn't use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics' website.

The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is "Article 6(1)(f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.

Our Policy

As detailed in the information above, protecting your information is important to us.

So is following New Zealand’s privacy laws. This Privacy Policy tells you how we will protect your privacy and collect and use your personal information (any reference to “we”,“us” or “our” is to DesignGuide° Limited) Our Privacy Policy applies to anyone who uses this Website (

“Personal Information” means any information that can directly or indirectly identify you or another person.

Your rights

If you don’t agree with our Privacy Policy or don’t want us to collect your Personal Information, then you shouldn’t use our Website. If you change your mind and don’t agree with our Privacy Policy anymore, then you should stop using our Website. If you have any questions, you can contact us here.

We’ll only use your Personal Information for the reasons that we collected it.

Information we collect about you

  • Your name, email address and IP address (as per Fathom Analytics statement above)
  • Feedback you give us and your responses to our customer surveys.
  • Any other information you give us.

Please don’t give us Personal Information about someone else unless you have their permission and they know about this Privacy Policy.

How we collect your information

  • From you directly (when you provide your details to us).
  • From you indirectly (when you interact on social media).
  • From places where the information is publicly available.

Why we use and share your information

  • To help you use our Website.
  • To respond to your questions and tell you more about us.
  • To operate and maintain our Website.
  • For our internal records.
  • To comply with our legal obligations.
  • For any other purposes that you authorise.

We won’t share your Personal Information with anyone else, unless the law requires us to.

How we protect your information

We have reasonable protections in place against unauthorised access, use, modification, disclosure and loss of your Personal Information.

Seeing or correcting your information

You’re allowed to see what Personal Information we have about you, and you can ask us to correct it if you think it’s wrong. If there is a legal reason why we can’t let you see it, or if we don’t agree with your correction, then we’ll tell you.

Privacy complaints

If you think that we haven’t properly protected your privacy, you can tell us here, or complain to the New Zealand Privacy Commissioner.

Privacy policy changes

If we change our Privacy Policy, then we will tell you about it on our website. The changes will apply 14 days after we post them. If you don’t agree with the changes, you should stop using our Website. If you keep using our Website, then this will indicate that you have agreed to our changes.

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