Logo Design Process Kit

Logo Design Process Kit

Become a better logo designer

An all-in-one kit to help you master the 9-step process of designing logos with more confidence, clarity and meaning.

If you get lost or confused from the ins-and-outs of the logo creation process, or just don’t feel confident in your abilities to design meaningful logos, you need this kit.

Optimise your logo design process quickly
Stay on task and track your progress over time
Store client info, research and important info all in one place
Templates, resources, & guidance for every step
Powered by Notion

A plug-n-play process kit for designing quality logos with confidence

This kit contains all the templates, tools and knowledge you need to not only improve the quality and meaning of the logos you create, but increase the speed and productivity at which you create them.

If you've ever had a logo project go wrong and weren't sure how that happened, you'll know how stressful that is and how your confidence can take a knock.

By incorporating this this process into your logo design workflow, you'll learn how to confidently guide your clients through the creative process, and know how to quickly get back on track if you get lost or stuck along the way.

You'll take your clients on a collaborative journey that ensures their ideas are incorporated and they have an emotional connection to their logo that represents their brand (and that they love!).

Confidently guide your client through the process
Present authentic, meaningful concepts
Create logos that consistently hit the mark
Nail the brief every. single. time

"Liv guides you through her 9-step method in clear and easy steps, so you can quickly feel confident in your own practice. She’s taken 15+ years of design experience and distilled it into a concise kit so you can learn how to create meaningful and impactful logo designs."

– Eden Clarkson, Graphic Designer, Aotearoa NZ
Icon of hand waving, to represent 'made for brand designers new to the game'

Made for brand designers new to the game

Get a jump start in your logo design career. From initial brief to delivery, this step-by-step kit gives you everything you need to navigate the logo design process from start to finish.

Icon of hand pointing up, to represent 'good for experienced designers keen to upskill'

Good for experienced designers keen to upskill

If your logo design process is unclear, use this kit to clarify each step, streamline your process, and inject more quality and meaning into your designs.

Icon of hand forming a circle, to represent 'perfect for design studios and freelancers'

Perfect for design studios and freelancers

Using a more definitive logo design process in your business will save you time, reduce stress, and ensure you consistently deliver high quality logos your clients love.

Kit Inclusions

Everything you need to navigate your logo design process like a pro

Screenshot of Logo Design Process Notion Template & PDF Worksheet

Logo Design Process Template & Worksheet

Work through the 9-step logo design process using the Notion template or PDF Worksheet as your guide. Add notes, research and sketches, access resources specific to each step, log your time, and track your progress as you move through the process.

Notion Template
Editable & Printable PDF Worksheet
Screenshot of Logo Design Brief Questionnaire in various formats

Brief Questionnaire

Get better briefs, ask the right questions from the beginning, and develop good communication with your clients to ensure your process goes smoothly and you produce high-quality results. Choose from three methods depending on whether you choose to email questions direct, send an online form, or ask in person or through a phone or video call.

Notion Page Template
Jotform Template
PDF Form (Editable & Printable)
Screenshot of InDesign Logo Concepts Presentation template

Presentation Template

Use this InDesign template to quickly present your concepts. Use as is, or update the swatches and paragraph styles to align with your branding. See examples (not included) in the image above to see the template in use.

Presentation Template (Indesign)
Screenshot of Logo File Formats Guide Template and Folder Structure

Dispatch Resources

Includes a folder structure to help you organise the final logo files in a way that makes it easy for your client to find the right file, and a Logo File Formats Guide Template to help you include a document that explains to your client what each file type is and what it’s used for, helping them use the right file for its application.

Folder Structure
logo File Formats Guide Template (Indesign)

Liv Strawbridge

Kia ora, I’m Liv – a brand designer from Aotearoa, New Zealand. Consider me your guide on the side, here to help you navigate your logo design process so you can become a more confident designer.
Your Guide on the side

This is the kit I wish I had when I was first starting out as a logo designer

From over a decade spent working in design studios, I’ve seen first-hand how it can be a struggle for some designers to develop logos with authentic meaning.

I’ve seen how easy it is to stray from the brief and go on time-wasting tangents, which lead to all kinds of problems for the designer, the studio-owner and the client. 

So with that in mind, I've developed a kit that can be used to eliminate the many stresses that come with designing logos.

Using this process kit, you'll be able create authentic logos with confidence, on time and within budget. I’ve seen the incredible power of this process in my own work and in the work of fellow designers, and now I’d like to share this process kit with you.

So, if you’d like to discover how to eliminate time-wasting tangents and confidently develop authentic logos that your clients love and are proud of, I know this kit will help you to nail your logo design process, every single time.

What's your refund policy?

I only want your money if you're happy with this kit. If you’re not 100% satisfied with the purchase, and you don't believe you've received the value back that you paid for this kit, just reply to the download email within 30 days and you’ll get a full refund. No questions asked.

Why create this Logo Design Process Kit?

Many designers who have the ability to design logos are often unclear and fearful of the collaborative process. As a logo designer, learning to navigate the back and forth (and ups and downs) between you and your client is crucial, and this kit will help you to quickly bridge that gap and provide the clarity you need to confidently design meaningful logos.

What isn't covered in the Logo Design Process Kit?

This Logo Design Process Kit focuses purely on the logo design process, so doesn't provide technical instructions on how to use a design program. It also doesn’t cover the pre-engagement stage, ie how to pitch for a project, create proposals and and price your services.

What if I don't want to use Notion?

I highly recommend you use Notion to streamline your process (it's free), but if you're not keen to try Notion just yet, I've included editable and printable PDFs that you can use as an alternative to help guide you in your process.

Do you offer a student discount?

Yes! Send me an email with some proof that you are a student - such as from your student email address - and I'll send you a discount code. If however you can't afford the investment right now, you can still get the guide for free.

I have another question!

Sure, just flick me an email and I'll do my best to get back to you as quickly as possible.

ipad Mockup of 'Create Logos with Confidence' step-by-step Process PDF Guide
Free PDF Guide

Create Logos with Confidence

Learn the 9-step method to confidently navigating the process of designing meaningful logos. A complete step-by-step PDF guide for brand designers.

Obviously the complete 'Logo Design Process Kit' will help you develop your process much quicker, but the PDF guide by itself will give you a clear understanding of the process and methodologies behind it, and provide insights and ideas that will completely level-up your logo design process.

Sound good to you? Enter your best email below and I'll send the 50-page process guide to you right away – and as a bonus I'll sign you up to my free fortnightly newsletter (which you can unsubscribe from any time).

Nice! Check your inbox - your free guide 'Create Logos with Confidence' is on it's way to you now :).
Oops! Something went wrong. Please try again.

"I  really loved reading your logo design process guide. It was so helpful to compare my steps to what other designers are doing and get new ideas and tips to improve my own process. I also liked the time limit set for each step as a guide."

– Sayaka Miyashita, Brand Designer, Australia

"Thank you! I'm currently studying graphic design at university, and I'm in my second year. I'm planning to start doing freelance assignments alongside school, but I'm having a hard time getting started. Therefore, this guide helped me a lot!

– Nils Bergqvist, Design Student, Sweden