Logo Design Process Kit

Logo Design Process Kit Powered by Notion

Streamline Your Logo Design Process

As a logo designer, you know the importance of a smooth creative process. But it's easy to dive headfirst into the design phase, only to realise that you've missed crucial steps along the way. This can lead to confusion, frustration, and a hit to your confidence.

I've been there, and that's why I created this Notion dashboard to help me streamline my logo design process. While you don't need a dashboard, having a system to help you track your process and maintain clarity can significantly reduce the stress and anxiety that an undefined process creates.

With this process kit, you'll be able to:

Guide clients through your clear, efficient process.
Stay on track with step-by-step checkboxes.
Store client info, project research, questionnaires, and notes all in one place.
Customise the template to match your unique logo design process and preferences.

"Liv's taken 15+ years of design experience and distilled it into a concise kit so you can learn how to create meaningful and impactful logo designs, with confidence."

– Eden Clarkson, Graphic Designer, Aotearoa NZ
Icon of hand waving, to represent 'made for brand designers new to the game'

Made for brand designers new to the game

Get a jump start in your logo design career. From initial brief to delivery, this step-by-step kit gives you everything you need to navigate the logo design process from start to finish.

Icon of hand pointing up, to represent 'good for experienced designers keen to upskill'

Good for experienced designers keen to upskill

If your logo design process is unclear, use this kit to clarify each step, streamline your process, and inject more quality and meaning into your designs.

Icon of hand forming a circle, to represent 'perfect for design studios and freelancers'

Perfect for design studios and freelancers

Using a more definitive logo design process in your business will save you time, reduce stress, and ensure you consistently deliver high quality logos your clients love.

Logo Design Notion Process Tracker Template

Logo Design Process Tracker°

The Process Tracker is the core system of the process kit. It’s essentially a Notion database that uses a step-by-step template containing everything you might need while navigating through your process.

Work through your logo design process using the Notion 'Process Tracker°' template as your guide. Add notes, research and sketches, access resources specific to each step, and track your progress as you move through the process.

Notion Database
Step-By-Step Checklist
Customisable to your process & Preferences
Logo Brief Questionnaire Screenshot

Brief Questionnaire Template

A good brief will help you narrow down the scope of the project, stay focused and create something both relevant and meaningful for the brand.

The questionnaire in this kit is split into two sections; the first section, 'Brand Overview' asks about the brand, who it helps (and why), competitors, and what makes the brand different. The second section, 'Design Brief' gets specific details of the logo, and asks questions to gain insight into your client's design preferences.

This questionnaire template is my final, refined set of questions; no fillers, just the good ones. They won't overwhelm you or your client, but they still cover the important stuff that will help you create logos with real meaning.

Automatically generates with each new project
Share directly with your client to fill out in their own time or fill out as you go through the questions in a meeting
Screenshot of Logo File Formats Guide Template and Folder Structure

Logo Delivery Resources

Includes a folder structure to help you organise the final logo files in a way that makes it easy for your client to find the right file, and a 'Logo File Formats Guide' Template to help you include a document that explains to your client what each file type is and what it’s used for, helping them use the right file for its application.

Folder Structure
logo File Formats Guide Template (Indesign)

Liv Strawbridge

Kia ora, I’m Liv – a brand designer from Aotearoa, New Zealand. Consider me your guide on the side, here to help you navigate your logo design process so you can become a more confident designer.
Your Guide on the side

This is the kit I wish I had when I was first starting out as a logo designer

After more than a decade of working in design studios, I've observed the confusion and stress that can arise during the logo creation process, causing difficulties for both designers and clients. To address this issue, I've developed a process kit that streamlines the logo creation process, eliminating stress and promoting efficiency.

With a well-defined system in place, you'll be better equipped to handle anything that happens during your logo design process. A successful process takes years of experience and continuous refinement – as you grow and evolve as a designer, your process should too.

By investing in this kit, you'll be on the right track to navigating your logo design process with more clarity and confidence.

What isn't covered in the Logo Design Process Kit?

This kit focuses on the logo design process, not technical instructions on design programs or pre-engagement stages like pitching, creating proposals, and pricing services.

How do I get the Notion dashboard?

After purchasing the kit, you'll receive a link to my Notion template. Follow the instructions to duplicate the dashboard into your own Notion account.

What if I haven't used Notion before?

No worries! Notion is user-friendly, and my video tutorial and resources will help you get started.

How much does Notion cost?

$0. Notion is free to use with this Logo Design Process Kit.

Do you do refunds?

Due to the nature of this digital product, I don't offer refunds or exchanges, and all sales are final. Thank you for understanding.

I have another question!

Sure, just flick me an email and I'll do my best to get back to you as quickly as possible.

Logo Design Process Checklist PDF Guide Cover
Free PDF Guide

Logo Design Process Checklist

Learn how to confidently navigate the process of designing logos. A step-by-step PDF guide for logo designers.

Obviously the complete 'Logo Design Process Kit' will help you develop your process much quicker, but the PDF checklist by itself will give you a clear understanding of my process, and provide insights to help you level-up your own logo design process.

Sound good to you? Enter your best email below and I'll send it to you right away.

At the same time I'll sign you up to my newsletter 'Quick Confidence', where I'll email you 3 quick prompts especially created to help you become a confident logo designer (unsubscribe any time).

Nice! Check your inbox - your free process checklist is on it's way to you now :).
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"I  really loved reading your logo design process guide. It was so helpful to compare my steps to what other designers are doing and get new ideas and tips to improve my own process."

– Sayaka Miyashita, Brand Designer, Australia

"Thank you! I'm currently studying graphic design at university, and I'm in my second year. I'm planning to start doing freelance assignments alongside school, but I'm having a hard time getting started. Therefore, this guide helped me a lot!

– Nils Bergqvist, Design Student, Sweden