Design your urgency

We've all felt that twinge of guilt when declining a “super urgent" client request. But here's something I've learned after years of late nights and sacrificed weekends: most "urgent" design requests aren't actually that urgent. They're often just poorly planned projects being reframed as emergencies – and suddenly becoming your emergency.

Every time I've honoured my boundaries and respectfully pushed back on artificial urgency, I've not only preserved my wellbeing but actually delivered better work. Because rushed work is rarely our best work. When you design your own urgency criteria, you're not being difficult – you're being professional. Your expertise deserves planning and respect, not last-minute panic. So, I challenge you to question the next "urgent" request that lands in your inbox. Is it truly urgent, or is it just unplanned?

Read my full article to learn how to take back control and design your urgency (3 min read) →

Shift dimensions with Project Neo

Have you ever wondered how your logo designs would look in three dimensions? Adobe's Project Neo might be your new secret weapon.

This beta tool turns flat SVG artwork into interactive 3D objects – upload your vector design and instantly rotate it to view from different angles.

I've been playing with it this week, pulling the motif from a logo I'm designing to see how it translates to various brand collateral. It's surprisingly intuitive, even if you're new to 3D.

Check out Adobe Project Neo or find it later in my tool kit.