Punctuate the story
“A logo is a period at the end of a sentence, not the sentence itself.”
– Sagi Haviv
This is a great way to think about a logo; it's like a full-stop in a sentence, giving people the chance to pause and think about the brand, while providing a sneak peek into the brand's beliefs and mission – without giving away the whole story.
How do you sketch?
I’m halfway through writing an article that delves a bit deeper into how I approach sketching ideas for logo concepts.
I’d love to know, what’s your favourite thing about sketching? What do you find the most difficult? Do you do it every time you design a logo or do you skip it sometimes?
Hit reply and tell me how you use sketching in your logo design process. I answer every email :).
New tool: Fathom Analytics
I’ve been using Fathom Analytics for around six months now, and I love it. Here’s why:
- It’s so easy to use. Everything you need to see is on a single-page dashboard, and you just click things to filter information.
- Setting up event conversions is simple. If you’ve ever tried to do this in Google Analytics, you’ll know this isn’t a simple process. In fact I found this so difficult that’s the main reason that prompted me to search for an alternative.
It costs $14p/m (with a 30 day free trial), and you can add as many websites as you like. For me, the amount of time I save because I can find the data I need and set up conversions really quickly, totally makes it worth it.
Note: I’m an affiliate of Fathom. However, as with all tools I share, I use and recommend it myself.