Ride the waves
"I am not afraid of storms, for I am learning how to sail my ship."
In Louisa May Alcott's novel, ‘Little Women’, Jo March says this to her sister Meg when Meg is concerned about Jo going out into a thunderstorm to sell a story. A great quote to remember for facing challenges with more confidence.
Get on the same page
Understanding your client’s preferences and expectations when designing their logo will make way for a much smoother process. To get on the same page as your client, remember to:
- Ask questions to understand your client's brand, target audience, and goals.
- Research your client's industry and competitors to get a better understanding of design trends.
- Find examples of logos that align with your client's preferences and design style.
- Create a mood board to showcase different design elements.
- Communicate clearly throughout the design process and be transparent about design decisions.
Build your portfolio
Your portfolio is a great way to show your skills and give potential clients or employers a good idea of your style and design process. If you’re new to the game, or your current work doesn’t match your style, build your portfolio up with fictional brief challenges. Check out: