Use your superpowers
"The things that make us different, those are our superpowers — every day when you walk out the door and put on your imaginary cape and go out there and conquer the world because the world would not be as beautiful as it is if we weren’t in it.”
– Lena Waithe
How to write case studies for your portfolio
I recently came across a simple guide from Semplice about writing case studies that aren’t boring or uninspired. I recommend you read the full guide to get the most out of it (it’s not long), but here’s a summary of the tips:
- Jot down your main points – before you do anything else
- Keep it brief & caption everything
- Give credit & explain your role
- Write in your voice
- Provide context to the project and your design process
- Think of each case study like a magazine feature.
There’s also a handy checklist at the bottom of the guide you can follow.
Do your research
When designing logos, it’s important to remember to research other brands who are in the same or similar industries. By referring to what you find in your research, you can differentiate from other brands in the same industry and ensure the logo designs you create are unique.
Your research can also come in handy later on when presenting your logo concepts. For example, you could say one of the reasons you chose blue and green for your logo concept was because another brand's logo shows red and orange – therefore these colours set them apart nicely.
As Marty Neumeier said: “When everybody zigs, zag.”