Create Logos With Confidence
That magic spark...
Do you know the feeling of when an idea transforms from an imagined possibility into something tangible, forming something that you know in your gut is working?
That’s designers intuition at its best, an a-ha! spark moment; a little creative magic from deep inside you.
As designers, we strive to reach these moments in our work. They’re not necessary to complete a project, but when they do occur, they instill a little magic into our work.
The 9-step method
From many years experience working in the design industry, I understand very well how constraints such as time and budget can affect your ability to let the creative magic flow. I know how easy it can be to get stuck in the design process, or lost down a rabbit hole on time-wasting tangents.
So with that in mind, I’ve created a 9-step method to help you master your logo design process and in turn, learn to navigate these constraints.
It’s a tried-and-true process that I’ve used (and taught) in design studios and still use as a freelancer.
I’ve seen first-hand how incorporating this method dramatically improves the quality of work, and streamlines the process from concept to completion.
This 9-step method is what I call the 9Ds, which are:
- Step 1: Detail - Ask detailed questions
- Step 2: Define - Define your brief
- Step 3: Dig - Dig for research & inspiration
- Step 4: Draw - Draw your concepts
- Step 5: Digitise - Digitise your concepts
- Step 6: Deliver - Deliver your concepts
- Step 7: Develop - Develop your concepts
- Step 8: Dispatch - Dispatch the final logo
- Step 9: Debrief - Review progress, ask for feedback
Using this method, you’ll be able to confidently design logos that contain that truly embody the brands they represent, ensuring that your logos contain meaning, and of course – that magical spark.
You’ll find advice on how to make sure you get the information you need from clients so your design meets their vision, all the while improving your speed and ability to communicate with your clients.
And you’ll grow more confident in knowing that you can deliver logo designs to clients in a timely manner without losing your creative magic.